Big League Chew is a brand of bubble gum that is shredded and packaged in an aluminum foil pouch similar to chewing tobacco. It was created by Portland Mavericks left-handed pitcher Rob Nelson and bat boy Todd Field then pitched to the Wrigley Company (longtime owners of the Chicago Cubs) by fellow Maverick and former New York Yankee All-Star Jim Bouton as a fun imitation of the tobacco-chewing habit common among ballplayers in the 1970s. Over 800 million pouches of Big League Chew have been sold since 1980. Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The cartoony packaging, originally designed by artist Bill Mayer, comes in flashy colors such as neon green (for their sour apple flavor) and bright purple (grape flavor). The original shredded R&D concept samples of the product were actually produced by running standard sheets of bubble gum through a standard office paper shredder.